GOP congressional challenger West hopes direct-mail investment pays off in 2010 rematch against KleinMonday, October 19th, 2009 by George Bennett
West raised a meager $583,877 for his 2008 race and got 45.3 percent of the vote against Klein, who spent more than $2.3 million.
This time around, West has already raised $543,808 . But so far, West isn’t socking away that money. He has already spent $336,427. More than $230,000 of that figure has gone to direct-mail consultants and services.
West and consultant Ed Brookover say they hope the early expenditures pay off by next fall in the form of a steady revenue stream from contributors around the U.S.