Scott up with first TV spot in re-elect campaignby John Kennedy | March 11th, 2014
Rick Scott is up with his first TV ad in his re-election campaign, a $2.2 million buy that attempts to show the governor’s softer side and the emphasizes the personal themes he unleashed in his State of the State address last week.
The spot uses a slightly blurred focus and takes side-angle shots of Scott talking about his father having his car repossessed, his adoptive father having a 6th grade education and his struggles coming up from a hardscrabble boyhood. Scott says those experiences now influence his push for getting jobs for all Floridians.
He concludes the spot saying, “I want people to have the same shot I had.”
No surprise, the Florida Democratic Party isn’t buying the Republican governor’s opening salvo.
“Rick Scott wants Floridians to think he’s on their side, when in fact he has spent his whole career rigging the system so that only he and his special interest friends will profit,” said Florida Democratic Party spokesman Joshua Karp.
Scott’s ad is here: bit.ly/1eoDnd8