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Under pressure, hipster retailer drops prescription line

by Dara Kam | June 14th, 2013

Urban Outfitters is apparently axing its tongue-in-cheek prescription drug line under pressure from health advocates and attorneys general, including Florida’s Pam Bondi.

Bondi’s staff said the Philadelphia-based chain did not contact her office but instead the AG learned about it online.

CNN reported that the company intends to drop the accessories that include a set of syringe-shaped shot glasses along with shot glasses, beer “koozies” and coasters that look like prescription pads.

The coasters bear the label “Al Koholic, M.D.” whose address is on “Brewskis Lane” in “Sloshville, NY.” The beer koozie, also “prescribed” by “Dr. Koholic, Al,” appears to be a prescription bottle for “BOOZEMIN.” And the “prescription shot” glasses are printed with the “Rx #: VRY-NBR8TD” with a quantity “As many as you can stomach” and refills: “Sure!”

CNN is reporting that Urban Outfitters is bowing to pressure from a variety of groups and killing the line.

“In the 20,000 products that comprise our assortment, there are styles that represent humor, satire, and hyperbole,” Urban Outfitters told CNN in a statement. “In this extensive range of product we recognize that from time to time there may be individual items that are misinterpreted by people who are not our customer. As a result of this misinterpretation we are electing to discontinue these few styles from our current product offering.”

Bondi, who’s been on a crusade against prescription drug abuse since her 2010 election, hailed the company’s decision.

“I commend Urban Outfitters for making the right decision by ending its prescription line of products. Prescription drug abuse has destroyed so many lives in our country, and we appreciate the sensitivity that Urban Outfitters has demonstrated by voluntarily discontinuing this line,” she said.

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