Across Florida
What's happening on other political blogs?


Ex-Speaker Cannon joins online reputation firm

by John Kennedy | May 22nd, 2013

In a move that may sound a little like rain on your wedding day, a leading online reputation-building company announced Wednesday that former Florida House Speaker Dean Cannon has joined its board of advisors.

ReputationChanger.com, whose website says it is dedicated to “protecting and advocating for our clients’ online images,” is part of a growing industry of digital message-shapers.

Cannon, R-Winter Park, ended his two-year stint as House Speaker last fall and since has opened a Tallahassee lobbying firm, Capitol Insight, with another Republican ex-speaker, Larry Cretul, among his employees.

Cannon’s path from being on the receiving end of lobbying to actually doing lobbying himself isn’t uncommon at the Capitol. But the trajectory became harshly condemned by senators this spring as they crafted a new state ethics law.

The measure approved by lawmakers and signed into law earlier this month by Gov. Rick Scott extends a current, two-year ban on former legislators lobbying the Legislature to include a new, two-year restriction on ex-lawmakers lobbying the executive branch and state agencies.

In a statement, ReputationChanger.com president Michael Zammuto said there was a ”natural synergy” between ReputationChanger.com and Capitol Insight.

“Online reputation management is critical across the political process, and indeed, political campaigns worldwide are won and lost on the basis of online reputation and the effectiveness of their online strategies,” Zammuto said.  “As such, ReputationChanger.com has been busily gearing up for the
next election cycle, and expanding our services in the political realm.”

In the company statement, Cannon said, “The usefulness of online reputation management in the political campaign process is difficult to overstate.”

“Just imagine,” he added, “If an unflattering news headline or erroneous accusation come to light, a company like ReputationChanger.com can help political campaigns get the facts of their message out aggressively, and even push those unwanted headlines off the first page of an online search results page. This can be a huge potential advantage for any political campaign.”

 

 

Tags:

16 Responses to “Ex-Speaker Cannon joins online reputation firm”

  1. Appropriate Says:

    In a statement, ReputationChanger.com president Michael Zammuto said there was a ”natural synergy” between ReputationChanger.com and Capitol Insight… because, as an ex-legislator who was banned from lobbying legislators was a poster child for a new ban on future ex-legislators from lobbying the executive branch.

  2. Kevin Says:

    “Reputationchanger.com” could be called “factwasher.com” or “MisleadThePublic.com” or pick any title that describes their deceptive business model. These companies squash undesirable reviews by flooding the internet comment sites with false positive reviews designed to dilute the truthful negative ones. I’m waiting for the first law suite seeking damages resulting from this intentional manipulation of internet search results. It’s not a stretch to believe companies like this could be held accountable for leading someone into doing business with a criminal. What could be even worse, selecting a bad physician that mutilated or killed a patient who went to him or her based on one of their false positive
    ……….. reviews. The counter to this new internet deception would be to subscribe to a service like Angies list that only allows members to post reviews but who’s to say a company like reputation changer wouldn’t find a way to post its lies there too? The potential deceptions that could result from a “synergy” between a political lobbying firm and an internet search engine manipulator are too scary to think about. George Orwell couldn’t think this stuff up.

  3. oakleys on sale,oakley iridium,oakley holbrook review,us standard issue oakley,oakley sunglass case Says:

    Excellent blog you have got here.. It’s difficult to find quality writing like yours nowadays. I truly appreciate people like you! Take care!!

  4. hilton7q8x Says:

    Wow! This is one particular of the very valuable blogs We’ve ever appear throughout for this topic. Essentially Impressive. We are additionally an expert within this matter so we could understand your effort.

  5. oakley fuel cell polarized,crossroads oakley,oakley jacket,oakley lens replacement,oakley combat boots Says:

    I’ve been browsing on-line greater than three hours nowadays, yet I by no means discovered any fascinating article like yours. It’s pretty price enough for me. Personally, if all webmasters and bloggers made good content as you probably did, the internet shall be much more helpful than ever before.

  6. oakley repair,oakley cipher,oakley whisker polarized,oakley straight jacket polarized,oakley commit Says:

    I just couldn’t go away your site before suggesting that I really enjoyed the usual information a person supply for your visitors? Is going to be again steadily to investigate cross-check new posts

  7. oakley fives 4.0 Says:

    Asking questions are really fastidious thing if you are not understanding anything totally, except this paragraph offers fastidious understanding yet.

  8. sac soldes longchamp Says:

    It’s a pity you don’t have a donate button! I’d most certainly donate to this excellent blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will share this site with my Facebook group. Chat soon!

  9. oakley trucker hat Says:

    Great web site. Lots of helpful information here. I’m sending it to a few pals ans additionally sharing in delicious. And certainly, thanks in your sweat!

  10. oakley car decal Says:

    Hello colleagues, pleasant paragraph and pleasant arguments commented at this place, I am truly enjoying by these.

  11. oakley coilover Says:

    continuously i used to read smaller articles that as well clear their motive, and that is also happening with this article which I am reading now.

  12. sac longchamp le pliage Says:

    For most recent news you have to pay a quick visit internet and on the web I found this web site as a best web site for most recent updates.

  13. karen millen kn177 Says:

    Very nice article. I certainly appreciate this website. Keep it up!

  14. toms canvas shoes Says:

    Good day! I could have sworn I’ve visited this website before but after looking at a few of the articles I realized it’s new to me. Anyways, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back often!

  15. baby oakleys Says:

    A fascinating discussion is definitely worth comment. I do think that you ought to publish more about this subject matter, it may not be a taboo matter but usually folks don’t talk about such subjects. To the next! Many thanks!!

  16. how to stop snoring Says:

    I do not know whether it’s just me or if everybody else encountering problems with your website. It appears as though some of the written text within your posts are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This may be a issue with my browser because I’ve
    had this happen before. Many thanks

Florida political tweeters
Video: Politics stories
Categories
Archives