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Presidential race now ‘The Million Ad March’

by John Kennedy | November 2nd, 2012

This year’s presidential race has already passed a major milestone — with more than 1 million TV ads airing in the contest for the first time in history.

As of Oct. 29, the two candidates, their party committees, and political spending groups had sponsored 1,015,615 ads since June 1, a 39.1% increase over the number seen in 2008 (730,041) and a 41% increase over 2004 (720,064), according to an analysis released Friday by the Wesleyan Media Project, based on data from Kantar Media/CMAG , which tracks advertising.

The Orlando market has seen the third highest level of presidential TV spots nationwide, with Miami ranked ninth. Denver leads the nation, followed by Las Vegas, according to the analysis.

The Obama campaign has paid for about 50 percent of all of the ads aired, out-advertising the Romney campaign by a 2.6 to 1 margin in both ads aired and estimated money spent.  But totaling all ads aired on behalf of either candidate, pro-Obama ads outnumber pro-Romney ads by  fewer than 50,000 (574,557 to 526,811).

Romney has been the overwhelming favorite of third-party spending organizations.

“The level of support for Gov. Romney from outside groups is simply incredible,” said Michael Franz,  project co-director.  “Groups supporting Romney out-advertised the candidate and party committees.  That is unprecedented in a presidential election.”

 

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