Will Allen West’s expensive mail strategy work?by George Bennett | April 19th, 2010
But his burn rate has raised a few eyebrows.
West has already spent $977,853, including more than $500,000 on a direct mail effort that so far has yielded about $400,000 in contributions. But West and his team are confident the strategy will pay off in the long run.
Read about it in this week’s Politics column.
Tags: Allen West