Cerabino: Florida tourism industry needs you to e-mail your out-of-town friends
by Michael C. Bender | February 17th, 2010From columnist Frank Cerabino:
Charlie Crist came up with a grass-roots approach to tourism. Forget all those high-priced magazine ads and TV spots. They cost money.
Instead, we could save a bundle in advertising if we Florida residents all become individual tourism ambassadors by asking the out-of-state people we know to visit here.
It’s like enlisting every Floridian to write their own chain letter, except there’s no Nigerian banker involved and we don’t need your financial account numbers in advance.





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