State pays political insider $12,000 to advertise jobs program
by Dara Kam | April 21st, 2009The Florida Department of Education paid $12,000 for four months of advertising on the Sayfie Review, a political website owned by Justin Sayfie, a lobbyist, GOP consultant and former top advisor to Gov. Jeb Bush.
The state is advertising its “Ready to Work” program that certifies workers for certain jobs. The program is run by DOE in conjunction with the Agency for Workforce Innovation.
The money comes from about $11 million the state spends on the program annually. The certificates let employers know how well applicants can read, write and perform basic math.
“When you advertise with SayfieReview.com, you are instantly grabbing the attention of the major decision makers and opinion leaders in the State of Florida,” the Sayfie Review’s website promises.
The site is a regular staple for Capitol movers and shakers but it’s unclear how many literacy-certified job seekers routinely click on the site.
The credentialing program also includes a “job profiling” component in which companies pay $2,000 for an assessment of what their workers do. The research is performed by the University of North Florida.
Tags: Charlie Crist, education, state budget, unemployment
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